Iridescent Women is an online community dedicated to uplifting and informing women of all walks of life. The name “Iridescent” references the multi-fasciated nature of women, and the jewel-like colors lend themselves to a brand that is shaped by the women in it.
In November 2019, Iridescent Women released their first publication: a 21-day challenge filled with prompts, stories, and wisdom to help women reach their goals and full potential. The book harnesses Iridescent’s spirit through tone and content, and the design needed to match that. I brought in the graphic elements and colors that have become cornerstones of the brand since I began working on it in 2018.
